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Your Perfume Fading by Afternoon? You’re Applying It Wrong! Here’s What to Do: Spray Twice on Wrists These are your pulse points. They move around all day, helping to diffuse the scent. Spray Once on Neck Heat rises, which means your fragrance projects better from this area. Don’t Rub Just let it dry naturally. Rubbing can break down the fragrance molecules. That’s it! Three sprays can give you up to eight hours of longevity. Pro Tip: Moisturize First Apply your perfume on

You know Creed Aventus? The perfume everyone flexes about? Costs ₹15,000. We make Hukam Da Ikka. Same scent. ₹399. Same notes: • Fresh blackcurrant • Woody oak base • Same longevity (6-8 hours) The difference? You’re paying for the name with Aventus. That’s it. Creed has 260 years of heritage. Cool. But does that make it smell 40x better? No. Spray both side-by-side and you’ll struggle to tell the difference. At ₹399, you get premium fragrance without the luxury tax. That’